Introduction
The future of e-commerce is video marketing. With the rise of shopping online, people are seeking solutions to help them make decisions on their purchases. This has led marketers to explore new ways of connecting with potential customers through video content. Video is proven to increase engagement levels, increase conversion rates and help users feel closer connections with brands they’re interested in, which can lead them to buy more from your company. In order for your company not to be left behind as the digital world continues evolving, you need video!
Why use video for your e-commerce site
Video has been proven to be more engaging and persuasive than any other type of content. It’s also a great way for your customers to see and feel what they’re getting before they buy! Video helps you rise above the competition and build better relationships with your audience, which can lead to more sales. If you’re looking to make a good first impression with your potential customers, video is the future!
Tips and Tricks for using video in your Content Strategy
Video has been proven to be more engaging and persuasive than any other type of content out there. Yet still, only about 1% of marketers are using video on their websites. Clearly, it’s time to jump on the bandwagon!
There are many different types of videos you can use, but not all of them will work for your business. If you’re just getting started, I recommend starting with one of these 6 video types:
- Welcome Visitors
- Product Reviews
- Product Upsells/Cross Sells
- Flash Sales
- Customer Testimonials
- Thank Buyers
Each one has a clear purpose and can be tied to your overall marketing strategy.
Examples of successful companies who are using video today
Zappos is a great example of a company that has been using video to help sell products for years now. Zappos started using video content in 2009 and their CEO, Tony Hseih, said that he sees online video as the future of marketing with over 98% of shoppers saying that they’d rather watch a video about a product than read about it.
Toms is another great example of how video can be used to tell brand stories engagingly. Video was used to tell their story of how they started by giving away a pair of shoes for every one they sold. It also explained why their company exists and build trust with their customers to get them excited about the products that they’re selling.
Warby Parker is another great example of how video can be used to share brand stories and they’re doing a great job of using video to differentiate themselves from the competition. Warby Parker sells prescription glasses online and they use video to show their customers how all their frames are made, who makes them, and how good their customer service is.
Not e-commerce related but another successful video company you may have heard of:
TED Talks is another great example of how video can be used to share knowledge and ideas engagingly. TED talks are given by experts from around the world on topics like science, art, business, or global issues. According to their website, TED has over a billion views and more than one million people giving talks on their platform.
Conclusion
In the past, video was only used for big-budget projects to promote a business or product. But now, with online shopping taking off and people spending more time at home than ever before, it’s clear that video and e-commerce are here to stay. It helps you stand out from competitors by offering high-quality content that buyers want to see – not just text they have trouble reading! And since consumers are much more likely to buy something after seeing an attractive video expect your conversion rates to soar. Always use this content in your other marketing collateral like social media posts and email campaigns as well.
We hope this article has been helpful for those who were considering investing in video marketing but weren’t sure if it was worth the time and money. Thanks for reading!
