What is a video testimonial?
A video testimonial is an emotional way of connecting with your customers. When you use video testimonials, you can put yourself in their shoes and show them the benefits of your products or services. A video testimonial can be used on your website to directly communicate with your customers and boost conversion rates.
Why use video testimonials?
Video testimonials are one of the best ways to increase conversions on your website. When you use video testimonials, you can connect with your customers in an emotional way that text never could.
The boost in conversion rates isn’t just because video engages people – it also does so because videos require less thought than text! As humans, we only have so much attention span and we use it to make decisions. When we read, we have to engage our brains and take in the words (visual and textual), whereas with video you can listen and engage only your auditory senses!
How to create your own video testimonial
To make a video testimonial, you can use any digital device including a laptop, tablet, phone, or webcam. It only takes a few minutes to complete and can offer your customers an emotional connection that they may not get from reading text content. In this blog post, we will discuss 7 best practices for using video testimonials on your website to boost conversion rates and generate more revenue for your business!
#1 Emotional Engagement
Video testimonials are an emotional way of connecting with your customers; when you use video testimonials you can put yourself in their shoes and show them the benefits of your products or services.
According to Forbes, emotional engagement is the number one reason for sharing video content online. Video engages people on an emotional level that text never could. Video allows you to connect with your customers in a way that text just cannot do – it puts you “in their shoes”.
Video testimonials can also be used to share your unique story with your customers. You can use video testimonials (or a few of them) on the landing page of your website to give them an idea for what they can expect from you and what makes you unique. A strong emotional connection with potential customers is one of the best ways to boost conversions on your website.
#2 Share the Benefits of Your Products
When you use video testimonials, your customers can see and understand the benefits of your products or services faster. They will be able to visualize themselves using the product based on what they see in the video. The process is much easier for them because it is visual instead of textual.
See this example of a video testimonial below:
“I love this company because their products are organic, natural, hand-crafted and made in small batches.”
This video testimonial makes it simple for the customer to understand the benefits of the products. They can see how “hand crafted”, “organic”, and “natural” products are made through the video.
#3 They are a Better Way to Tell a Story
Video testimonials can be used to tell a story about your business. When you use video testimonials, you can communicate the unique story of your company in a more effective way.
As humans, we love stories! In fact, storytelling has been around since the beginning of time. According to the storytelling institute, storytelling helps broaden our perspective and show us a larger world than what we can see through our own eyes.
Below is an example from Fusion Tea Shop:
“The owner gets up at 3 am every day to handcraft these little works of art.”
In this video testimonial, the founder of Fusion Tea Shop is telling a story about their product and business. They wanted to share the process and background of how they make and source their teas and why it matters.
#4 Show Authentic Reviews from Real Customers
People tend to trust reviews more than anything else when making purchase decisions, including testimonials. Video testimonials can be a great way to offer real reviews from your customers. The trust and authenticity of video review is much greater than reading text-based content, because the customer knows they are watching an actual person share their experience with your product or service.
#5 Video Testimonials Keep Visitors on Your Site Longer
Video testimonials can help people understand your products or services faster. This will allow them to learn more about what you have to offer, which will keep them on your website longer. This will increase their engagement and give them a reason to trust your website more.
#6 Video Testimonials Can Increase Conversions by 20% or More
Increasing conversions is one of the most important goals of modern marketers. Using video testimonials on your website can help you boost conversions by 80% or more, according to an internal study we performed with a client who uses PageNudge. NuroKor USA found that by using a dedicated testimonial page on their site 20% more people who visited the webpage purchased.
#7 Use Video Testimonials in Your Various Marketing Channels
Video testimonials can be used in all kinds of different marketing channels, such as on your website, blog, social media profiles and more. You can share video testimonials on your website with a link back to the original review.
By doing this, you will be able to improve referral traffic and gain more exposure for your brand.
Conclusion
Video testimonials if used correctly on your website, can provide multiple benefits including increasing conversions and generating new leads. When you use video testimonials on your website, you’ll be able to connect with your customers in a more authentic way that was never possible before.
What are some other ways video testimonials can improve conversions on your site? Tell us in the comments section below!
Thank You! I hope this article has provided you with helpful information about using video testimonials to improve conversions on your site. If so, please share this article with anyone else you know who would benefit from the information as well. Also, if there is anything else I can do for you or any of your friends and family to help with their businesses, let me know!
